Scoring a Treasury on Etsy is akin to scoring current-season Manolo Blahnics in the clearance bin at Barney’s on the day after US Thanksgiving. It can happen, but unless you’re a veteran of a type war unique to Etsy, it doesn’t very often. That said, I must have tripped a land mine or something this morning, because lookie what I got:

Believe me, it’s much prettier and more visible on the actual page.

So, since this small miracle happened, allow me to elucidate why getting in a treasury or scoring one matters.

1. Anything that gets you positive Etsy exposure off your Etsy site is good news.

2. A Treasury essentially nominates you for the front page. The front page listings are always pulled from the treasury pages these days, and they change every hour. If someone has included your item in a treasury, they are saying that you are front page worthy.

3. The more hits an individual treasury gets, the more likely it is to appear on a front page.

So what does this mean to you, especially if you’re in one or you root for someone who made one?

It means it’s time to tag team. If you’re in a treasury or if you make one, it’s a good idea to promote it.

How?

1. For treasury owners, we’re now allowed to convo people who are in treasuries and let them know. The spam edict has been lifted (do NOT try to take advantage of this and sell something while you’re at it.)

2. For treasury featured and for owners, the process is the same:

Twitter it

Myspace bulletin it

Add a screenshot to your flickr and to related flickr groups.

Add a note to your facebook profile.

Post it on your blog and/or livejournal.

Ask friends to click, or to retweet, or to reblog.

If it makes the front page – 1. GET A SCREENSHOT and 2. Make a big deal all over again. The front page is a very big deal.

And of course, you can do some promos on Etsy – search for treasury threads, and blog threads after you blog about it. Make sure you post. Etsy keeps you to grassroots marketing, and grassroots really is what makes it all happen.

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