Magickal Realism

I did the Nokomis craft fair last Saturday. It was a small but surprisingly steady turnout, especially given that we were getting reports of snow all day. While I did find I needed to work out a few kinks in the tester system - I had to stop a few people from breaking open heat-sealed items - for the most part, I’m pretty happy with how my display was set up and I think I could do more good things with it over time.

I’m sticking to what I have learned works: when possible elevate, and if that doesn’t work, reflect. Give people a chance to sign up for your mailing list (thus the clipboard.) Above all, make it pretty.

The hard part for me, however, was in explaining what everything was. While I didn’t think it was difficult, a surprising number of people walked up to my booth, waved their hands over it and asked me what I was selling. If it were an isolated incident, I would attribute it to an isolated person. But it wasn’t.

This raises my question: how do I get across what I’m selling well enough that a person can look across the room and figure it out? I have no interest in selling soap, ever, so some other technique beyond having soap out would help.

Related articles by Zemanta

• Eco-fashions are turning heads
• One promotional idea
• Domestic Construction at Renegade Craft Fair
• Miss Natalie at Renegade Craft Fair
• Renegade Craft Fair in Chicago this Weekend