While researching greenwashing for a future post, I found a tidbit relevant to a post made prior this week about chemicals and how a great deal if misinformation about what chemicals are is being spread. A marketing agency called TerraChoice printed a pamphlet about the “Six Sins of Greenwashing.”
Under the Sin of Vagueness, I thought this point particularly important given the conversation that triggered the post earlier this week:
” ‘Chemical Free.’ In fact nothing is chemical-free. Water is a chemical. All plants, animals, and humans are made of chemicals as are all of our products.”
Further down the list under the same sin is ” ‘All Natural.’ Aresenic is natural. So are uranium, mercury, and formaldehyde. All are poisonous.” As I’ve said before, natural does not mean safe.
