While Etsy did indeed report an increase in traffic over Cyber Monday, there’s still a lot of factors to consider: first, last year around this time, the site kept breaking. Second, that 30% increase was about 13,000 items selling. And if you look at that increase, that means around 25% of Etsy sellers had active sales over the Cyber days. That means that 75% of Etsy sellers - the vast majority - saw no sales at all.
And believe me, it was a noisy day for listing.
While I do know of one fellow bath and body seller who did quite well (she’s very well established), it was a modest day for many online mavens. Again, now we’re in the hard slide through January, so what really happens with the holidays won’t be seen well until January 31.
Magickal Realism itself is in the process of getting our back catalog up and available - much should be available for purchase this weekend, including less-frequently offered items like our incinerates, new sampler packs, and Sex and Politics along with other new scents to be premiered throughout the winter.
So hang in there - we’ve got a lot coming for you!
